Yokohama Tire launches online store offering branded equipment



SANTA ANA, Calif .– Yokohama Tire Corp. (YTC) opened a mainstream online store offering Yokohama-branded gear, including merchandise and clothing for men, women and children.

YTC is teaming up with Tangerine Promotions, a Northbrook, Illinois-based personalized product marketing company, to launch the online store.

“Consumer demand for Yokohama branded items continues to grow,” said Alan Holtschneider, Yokohama Marketing Director.

“This is why we are excited about the launch of the new online store and innovative promotional products that will appeal to both an audience of car enthusiasts and our loyal customers. use site has been completely updated and is much larger than before, offering something for everyone. “

The clothing section of the site includes hoodies, jackets, t-shirts, windbreakers, polo shirts, fleeces and sweatpants. Merchandise includes pens, decals, coolers, blankets, umbrellas, water bottles, masks, hats, backpacks, duffel bags and tools.

“We are excited about the opportunity to create branded products that will help unleash the power of the Yokohama tire brand,” said Matt Whiteley, sales manager for Tangerine Promotions.

“Yokohama Tire has a loyal following of dedicated fans who are hungry for products that live up to the Yokohama name, and we intend to reward them with clothes and products they can be proud of.”

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