Watch your online store go viral this holiday season – Manila Newsletter
Even a prolonged lockdown can’t stop Filipinos from starting the holiday cheer early. With Christmas-themed decorations and lights already appearing in homes and public spaces, it’s clear that Pinoys will find ways to keep traditions alive.
This includes the exchange of gifts between family and friends. But with malls and other physical stores still operating at limited capacity, most shopping will be done online and businesses, especially small businesses, need to be prepared!
“The big e-commerce platforms have long adapted the sales of large malls to the online mega-sales that make Filipinos click the cart. However, today, with the holiday rush approaching, small online businesses need to create a buzz to capture the attention of customers and get them to the point of sale while they shop digitally. Said Norman Barrientos, Marketing Director for South East Asia at GoDaddy. , the company that empowers everyday entrepreneurs around the world.
As a brand that offers digital tools and tips for entrepreneurs to build a strong online presence, GoDaddy shares five tips on how your business can stand out to customers amid the holiday rush.
Tip # 1: Have Breathtaking Content
According to the Digital 2021 report, Pinoys spend an average of six hours a day browsing the internet from a mobile device. Whether it’s browsing their social media feeds, reading emails, researching and buying online, your business needs to get rid of the clutter with good content.
“Well-designed graphics, beautiful photos and short, eye-catching videos can help customers stop browsing and draw their attention to your brand and what you offer,” said Barrientos.
No graphic design experience is required as there are tools available that allow you to design great content with ready-made templates. GoDaddy Studio, for example, is an app that lets you edit images and videos to create stunning themed product photos, promo cards, and emails from your trusty mobile phone.
Tip 2: Create themed sales moments
Roll on 11.11 and 12.12. Create your own version for Christmas, New Years Eve and other holidays. You can even start your store’s unique day. Thematic selling moments can add a sense of urgency for customers to take advantage of the offers. This is also an opportunity to refresh your site with special layouts which also add excitement.
Ecommerce builders love GoDaddy Online Store allows you to easily change the layout of your website, with over 1,500 templates available that are suitable for a wide variety of businesses. It also has built-in social media tools that help you target customers where they spend the most time and get them to your website.
Tip # 3: reward customer loyalty
“In addition to liking your products, if a customer has a positive user experience with your website, they will likely continue to buy and even refer your brand to their friends, ”said Barrientos. Rewarding loyal customers through discount coupons and special offers can help build that positive experience. With GoDaddy’s E-store product, you can easily create coupons that save your customers money.
Tip # 4: Offer Website Exclusive Items
Most small businesses opt for multichannel sales to court sales from multiple points of contact. You can channel interest from different channels by directing them to your website for more exclusive products. “With your own online store, you are able to control the product catalog, which is often a limitation with other platforms. This helps drive traffic to your website and allows customers to discover more of your offerings, ”added Barrientos.
Tip 5: make the most of the season
If you are looking to start your own online store, now is the best time to start one according to GoDaddy Year End Sale. There are special offers on its suite of online tools. Get up to 50% off domain names and business emails. There is also a special offer on E-Store Annual Plans using the code: ESTORE1MO.
To find out more, log on to ph.GoDaddy.com.
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