Virgil Abloh dies at 41; Victoria’s Secret launches online store in India
VIRGIL ABLOH DEAD AT 41 YEARS OLD
Louis Vuitton’s artistic director and founder of fashion brand Off-White, Virgil Abloh, has died at 41 as a result of his private battle with cancer. He is survived by his wife Shannon, his children Lowe and Gray, his sister Edwina and his parents Nee and Eunice. LVMH revealed the news on November 28, describing Abloh as a genius and a visionary. Bernard Arnoult, CEO of LVMH, shared a statement on behalf of the company which read: “We are all shocked after this terrible news. Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom. The LVMH family join me in this moment of great sadness, and we all think of those close to them after the death of their husband, father, brother or friend. The American designer rose to prominence as the creative director of Kanye West, but then made history as the first African-American to run Louis Vuitton. She marked the marriage between streetwear and high-end fashion, mixing sneakers and camouflage pants with tailored suits and evening dresses. The style was adopted by the group as it breathed new life into the brand and attracted a younger crowd.
MATTHIEU BLAZY IS THE NEW CREATIVE DIRECTOR OF BOTTEGA VENETA
After the surprise departure of Creative Director Daniel Lee, Matthieu Blazy is now promoted to the first post of Creative Director. The 37-year-old Parisian designer graduated from La Cambre in 2007 and worked at Raf Simons, Maison Martin Margiela and Céline. Prior to becoming Lee’s right-hand man at Bottega Veneta as Director of Design in 2020, Blazy worked closely with Raf Simons at Calvin Klein as Vice President of Design for Women’s and Men’s Clothing from 2016 to 2019. Leo Rongone, CEO of Bottega Veneta, said in a statement: “Matthieu Blazy is an extraordinarily talented person, to whom I am proud and delighted to entrust the creative direction of our Luxury House. Bottega Veneta has always been synonymous with Craftsmanship and distinctive creativity. Matthieu’s appointment will further enhance the modern relevance of our brand and accelerate our growth, while preserving the values that are at the heart of Bottega Veneta. Blazy will present its first collection for Bottega Veneta in February 2022 .
VICTORIA’S SECRET ENTRY TO INDIA WITH E-STORE
Victoria’s Secret launched its online store in India and entered Indian markets in collaboration with Major Brands (India). Major Brands has been the Indian partner of various international brands including Aldo, Aldo Accessories, Bath & Body Works, Charles & Keith, Beverly Hills Polo Club, Call It Spring, Inglot, La Senza. The beauty e-commerce store in India will now house the brand’s fragrance portfolio. As the brand enters the market with a digital focus on the beauty industry, Victoria’s Secret and Major Brands have confirmed plans to launch a full assortment of brick and mortar lingerie stores in Mumbai in the summer. 2022, “the brand confirmed in a statement.
NOISE AND HRX COLLABORATE TO INTRODUCE A RANGE OF FITNESS TRACERS
Noise collaborated with Hrithik Roshan’s fitness brand HRX to unveil a series of fitness bands in India. The tech company launched X-Fit 1, which is a fitness tracker. The device comes with a 1.52 inch TruView IPS LCD display and other features including sleep cycle tracking, heart rate and blood pressure monitor. With up to 10 days of battery life, an elegant design, X-Fit 1 is extremely light and is certified sweat and water resistant with an IP68 rating. It also gives Noisemakers access to over 100 customizable, cloud-based watch faces. The collaboration merges Noise’s unparalleled product innovation and technological expertise with the HRX brand’s expertise in athleisure, creating a unique expression of wearable fashion technology. Expressing his perspective on the partnership, Utsav Malhotra, COO at Noise, said: “We are delighted to partner with one of India’s most supportive brands – HRX – which has captured hearts fitness enthusiasts in no time. Our partnership is articulated to ensure that we bring a new line of products that will appeal to all fitness enthusiasts in the HRX community and is state of the art and feature rich. This collaboration is a testament to our commitment to Noisemakers to keep them in mind with innovative and exciting products. “
MYNTRA ENTERS SOCIAL COMMERCE AND LAUNCHES LIVE SHOPPING
Myntra announced its foray into social commerce with the launch of M-Live to address rapidly changing content consumption habits and consumer buying preferences. M-Live brings a unique, interactive, real-time live shopping experience to millions of buyers nationwide, according to a statement. It aims to produce nearly 1,000 hours of live video content per month for deeper consumer engagement, contributing exponentially to the phenomenon of the creator economy. The e-commerce platform’s social commerce business has three distinct propositions that add immense composite value to consumers, designers and brands M-Live, Myntra Studio and Myntra Fashion Superstar. Together with M-Live, it aims to facilitate real-time engagement between consumers and brands by allowing influencers and experts to host live video sessions of product concepts and style hosted by them on the Myntra app. , allowing viewers to shop instantly.
H&M ANNOUNCES A COLLECTION OF CIRCULAR DESIGN STORIES OF INNOVATION
H&M announced its Innovation Circular Design Story collection, which emphasizes sustainability through circular production. The collection uses circular design strategies and sustainable materials, and was created by the H&M design team alongside stylist Ib Kamara, who contributed as a creative advisor. Using a design tool called the Circulator, the H&M team examines the steps in the garment creation process, looking at expected life, materials, and design strategy. The tool helps the brand to create more durable and circular pieces for the collection. H&M aims to use the tool to design all of its products by 2025. “People have preconceptions about what circularity is. With Circular Design Story, we wanted to demonstrate that it is possible to design a bright, fashion-oriented collection with circularity in mind, ”said H&M Creative Advisor Ann-Sofie Johansson. To promote the collection, photographer Rafael Pavarotti captured a series of images titled Just Before The Party Starts. Singer Normani and models Gigi Hadid and Kaia Gerber partnered with the brand for the campaign, offering previews of the collection on their Instagram feeds.
LAUNCH OF GUCCI’S HACKER PROJECT IN INDIA
Presented for the first time in Gucci Aria, the Hacker Project merges the iconic silhouettes and codes of two powers of Kering: Balenciaga and Gucci. This hybrid universe presents unique designs as an exploration of ideas, authenticity and appropriation within the fashion industry. Combining the aesthetics of Creative Directors Alessandro Michele and Demna Gvasalia, iconic styles unite to create something new like the 1961 Jackie embellished with a diagonal Balenciaga print on the City GG canvas bag, and the Triple S sneaker. reinvented with Gucci’s Flora print. The collection includes looks, bags, shoes and accessories that represent a unique and never-before-seen collaboration between two of the most fashionable and stylish fashion houses. The iconic GG motif is now enlarged in its proportions to celebrate the 100th anniversary of the House in homage to its history. The collection is now available in India exclusively at Gucci, DLF Emporio, New Delhi.
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