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Victoria’s Secret, a leading retailer specializing in lingerie, is entering the Indian market with the launch of its beauty e-boutique in collaboration with Major Brands (India). The platform was officially launched on Monday.
“The online platform will be launched in India, exclusively in partnership with franchise retailer Major Brands (India) Pvt. Ltd,” the company said.
The beauty e-commerce store in India will house the brand’s fragrance portfolio for now, including Natural Beauty body care, Mist collections, accessories and PINK beauty collections.
“As the brand enters the market with a digital focus in the beauty industry, Victoria’s Secret and major brands have confirmed their plans to launch a comprehensive assortment of brick-and-mortar lingerie stores in Mumbai. in the summer of 2022,” the statement added.
Major Brands has been the Indian partner for various international brands including Aldo, Aldo Accessories, Bath & Body Works, Charles & Keith, Beverly Hills Polo Club, Call It Spring, Inglot, La Senza.
The American lingerie brand Victoria’s Secret Beauty is also known for its portfolio of perfumes and accessories.
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