Turkish online store launched in China as part of efforts to maximize business potential


Turkey has been focused on reviving its trade potential with China, with its most recent efforts culminating in the launch of an e-commerce store on one of China’s biggest online platforms, Turkey said on Tuesday. Ankara’s ambassador to Beijing.

“We have started the era of e-commerce in exporting to China,” Emin Önen told Anadolu Agency (AA).

Önen said he brought together PTTeM (PTT e-Store), a subsidiary of the state postal service PTT, and Chinese e-commerce giant JD.com under the coordination of the Ministry of Commerce.

“A Turkish online store has been launched on JD.com, one of the largest e-commerce platforms in China,” the ambassador said.

Önen highlighted the importance of the presence of Turkish products in China, an e-commerce market worth around $2.1 trillion (TL 31.07 trillion) which accounts for around 55% of online commerce. global.

China is Turkey’s largest trading partner in Asia and the second in the world. Bilateral merchandise trade volume hit a record $36 billion in 2021, Önen said.

“Our exports to China reached $3.7 billion, an increase of 28% compared to 2020. China’s direct investment in Turkey amounts to $5 billion in 2021. We see that 70% of these investments have been made over the past four years. ”

Pointing out that there is an imbalance in trade between Turkey and China, Önen pointed out that they aim to make bilateral trade more sustainable and balanced by including high value-added products in exports. He also added that they aim to encourage and increase direct investment in Turkey.

Turkey has also focused on agricultural and food products as it strives to increase and diversify its exports to China, the ambassador said.

Önen recalled the permits granted for the export of many products, including cherries, peanuts, water-based products, milk, dairy products and poultry, which paved the way for sales of a worth about $360 million.

The official pointed to the huge size of Chinese imports, which amounted to around $2.7 trillion last year.

“We are going through a period where Turkey is setting export records. But when we look at our exports to China, we see that we are in the thousandth installment of their imports,” Önen noted.

“It does not coincide with the realities of China. There is great potential between the two countries, but we are still well below this potential.

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