The Rolling Stones launch a new online store with an immersive shopping experience


The Rolling Stones have launched a new global e-commerce store following the opening of their London flagship store, RS No.9 Carnaby.

Featuring a fully immersive 360-degree virtual shopping experience, the online version of their Soho store allows customers to enter the store from anywhere in the world.

Located at 9 Carnaby Street in London, the shop offers a wide range of Stones records and memorabilia, including “an exclusive mix of collections and collaborations for fans of all ages” and a t-shirt customization station on measure.

Inside the shop, fans will also find many of the band’s lyrics painted on the glass floor, while the dressing rooms are adorned with artwork from the band’s albums “Exile on Main Street” (1972) and ” Some Girls” (1978).

If shoppers can’t make it to RS No.9 Carnaby, they can now enter through a virtual store. The 360-degree experience provides a seamless user journey across both store floors, including the sound booth that hosts collaboration pieces such as the exclusive Stutterheim rain mac.

The Rolling Stones ‘RS No. 9 Carnaby’ store in London. CREDIT: The Rolling Stones/Bravado

Created in partnership with The Stones and Bravado, the merchandise and brand management company of Universal Music Group, the new online store specializes in fashion and accessories, including children’s clothing and Christmas balls.

John Habbouch, Managing Director and Chief Financial Officer of Bravado, said of the new online store: “We are thrilled to be able to take the all-new RS No.9 Carnaby store to the world and allow customers and fans to buy the collection comfortably. from their own home through an immersive and unique online experience of this exciting retail space.

To visit the new online store, visit the official RS No.9 Carnaby website here.

The shop
The Rolling Stones ‘RS No. 9 Carnaby’ store in London. CREDIT: The Rolling Stones/Bravado

Last week, Keith Richards joked that he “could get a new wheelchair” to celebrate the Rolling Stones’ 60th birthday in two years.

The longtime band formed as The Rolling Stones in 1962 and are set to celebrate 60 years together in 2022.

In a new interview with BBC NewsRichards initially claimed he “didn’t even think” about the Stones’ 60th birthday before joking, “I don’t know. [how I plan to celebrate]. I could have a new wheelchair.

Meanwhile, Rolling Stones frontman Mick Jagger recently revealed that the band hoped to reunite to write and record new material soon, but only to do so “under safe circumstances”.

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