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The country’s first purpose-built online supermarket has opened in Auckland.
The countdown indicates that the online store will operate 24 hours a day, seven days a week.
Photo: RNZ
The Countdown online store in Penrose will process up to 7,500 online orders per week from the Auckland region.
It will employ 200 people, including 106 new jobs.
The countdown said the online store, which will operate 24 hours a day, seven days a week, was scheduled before the virus was locked down.
The company said the new online store would significantly ease staff pressure at 10 busy supermarkets in central Auckland.
Its digital chief executive, Sally Copland, said the new online store has two goals, to allow people to shop from home and free up stores to cater for customers who prefer to shop in person.
Countdown expects continued growth in its online shopping service once the country emerges from the Covid-19 crisis.
He said that before Covid there was a 38% growth in online shopping, and that has now grown by 300%.
Copland said the popularity of online shopping is expected to continue after Covid.
“More people who try an online shopping service and are able to get what they need and get it from their homes and right now it’s about being able to stay home and stay safe, in the future he can use your time for other things you would rather do and i just think kiwis will continue to use an online service.
“Because customers have changed the way they shop, we will continue to see very high usage of our ongoing service. “
Copland said she doesn’t believe an increase in online shopping will come at the expense of physical supermarkets.
She said the stores served a real purpose.
“Never before have we seen our stores as a really important part of our communities. “
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