St. Peter launches online store to stay relevant in the new normal

MANILA – Signing up for full-service death care plans is now as easy as shopping online after St. Peter Life Plan and Chapels launched its online store to keep up with the changing times, said its officials on Monday.

Its e-commerce platform is part of the company’s efforts to keep up with changing consumer behavior and the increased reliance on contactless transactions driven by the COVID-19 pandemic, the chairman and chief executive said. of St. Peter, Victor Jose Tancinco, to reporters during a virtual briefing.

St. Peter invested in its digital processes even before the pandemic, he added.

“The death care industry is adapting to deal with the new normal. People are comfortable using technology and online engagement is becoming more popular,” said Tancinco,

“We had to transform and adapt to a rapidly digitizing world. We were aware then of the threat of retail apocalypse and we don’t want to fall among the victims,” ​​he added.

It is now possible to benefit from pre-need death care plans by creating an account and simply adding to the basket the selected services found on its online store [E-STORE https://online.stpeter.com.ph/]. St. Peter’s senior vice president and chief operating officer, Jonathan Vitangcol, said during a virtual briefing.

There are traditional plans and cremation plans available along with other value-added benefits that are payable in installments and are transferable, Vitangcol said.

Registered users can choose a plan, their preferred payment options. Contract details will also be available on the platform, he said.

“We make it easy for our prospects. We make sure we’re in touch with our customers. There’s death involved, so there’s compassion,” Vitangcol said.

“Death is inevitable and we will be there to help with planning so they can enjoy life more,” he added.

The company also pioneered e-burol, or the real-time viewing feature, and e-libing, or comprehensive funeral coverage put online, even before the COVID-19 pandemic.

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