Samsung is aiming for $1 billion in sales on its online store in 2 years


NEW DELHI: Apple and Samsung are set for a mega showdown for smartphone customers through their exclusive online stores. While Apple recently kicked off online sales in India through its own store, its close rival Samsung is also ramping up its own online channel, eyeing sales of over $1 billion over the next two months. coming years by offering special privileges and online-only exclusives. some products.
The push for Samsung comes even as the company strengthens its relationship with third-party online retailers such as Flipkart, where it offers a new range of smartphones.
“Samsung’s online business has seen strong growth, and we’ve seen the contribution of online sales (company-owned and third-party) to overall smartphone volumes double to 30% from 15% recorded previously,” Samsung India Senior Vice President Asim said. Warsi told TOI.
Warsi said online activity has grown faster than offline, with the trend strengthening during the lockdown period and the post-Covid era, when traffic in physical stores and malls has been curtailed. The company has been running an online store in India for a few years, but this is not exclusive to mobile phones, as it caters to Samsung’s global electronics and consumer durables portfolio.
The store offers programs such as a referral program, student program and other benefits to attract customers, thereby improving the value proposition compared to other sales channels. Warsi said Samsung is targeting 10% of its overall mobile and consumer electronics business through its own online channel.
Apple has also had an encouraging start for its online store and plans to follow that through its company-owned exclusive offline mega stores, the first of which is likely to appear in Mumbai.
look Samsung is aiming for $1 billion in sales on its online store in 2 years

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