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Mahindra & Mahindra Ltd said on Friday that it has partnered with CSC Grameen eStore, an Indian government initiative, to deepen connections with more than 7 lakh villages in India.
The partnership will leverage CSC Grameen’s digital platform to facilitate inquiries about Mahindra vehicles and the real-time online transfer of leads to M&M from deep rural pockets, the company said in a statement.
Using CSC’s revolutionary digital tools, Village Level Entrepreneurs (VLEs) would explain product features to customers and share purchase intent with M&M for further action by authorized Mahindra dealers, he said. added.
Will be M&M points of contact
Through the association, the CSC VLE network will serve as M&M contact points in more than 7 lakh villages across India, further facilitating and simplifying the process of inquiries and purchases, the company added.
M&M said customers can visit their nearest CSC VLE store to inquire about select vehicles such as Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup and Bolero Maxi Truck.
This will be digitally processed by the VLE to facilitate information, test drive and/or delivery by an authorized Mahindra dealer, he added.
Published on
March 04, 2022
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