KLFW launches OCM (One Common Mission) online store

Here’s what KLFW has in store for 2021.

OCM is where you can shop together from local designers, and easily on a shopping site we know well. The multi-brand online fashion store was launched by Kuala Lumpur Fashion Week (KLFW), founded by Andrew Tan, in collaboration with Lazada, the leading e-commerce platform. Real name One Common Mission, the store carries Malaysian designer brands such as Hill to Street, Rizman Ruzaini, Cassey Gan, Syomirizwa Gupta, Kit Woo and many more.

KLFW speaks to a new generation in the local fashion landscape, harnessing the influence of social media in the digital age. As such, you can expect OCM to offer a lower price range for its catalog that includes ready-to-wear and accessories, even home decor.

OCM’s idea was to recreate the essence of a store that was once in Paris, known as Colette. Fashion, streetwear and accessories all came together at Colette, but it was more than just a store in Paris, Colette was the quintessential decider of all things considered cool and chic.

“OCM brings the ideology of this amazing experience to Malaysia where we envision online fashion accessibility where all Malaysians – even in the most remote parts of Malaysia – are included in the discovery of cool fashion pieces and affordable, from lesser-known to well-known Malaysian design brands and labels,” Tan said.

The digital store is launching under Lazada’s branded destination, LazMall. This support includes more than 18,000 brands and promises customers in Malaysia five times the return on purchases deemed not genuine, in addition to a 15-day return policy.

Shopping virtually on OCM is a journey in itself. The experience has been divided into categories including essential wardrobe staples, DSCVR picks curated by an elite fashion team, lifestyle products, care and wellness, as well as an OCM Series 0000 section for pre-loved items.

“We envisioned a multi-brand online store that I would personally want to shop in. With so many years in fashion I have seen many trends come and go but with OCM we encourage the development of personal style rather than trends! shared Kory Tung, Creative Director of OCM

Buy OCM at LazMall here.

(All images: KLFW)

This article first appeared on Prestige Online Malaysia.