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OCM is where you can shop from local designers all together, and easily on a shopping site that we know well.
The multi-brand online fashion store was launched by Kuala Lumpur Fashion Week (KLFW), founded by Mr. Andrew Tan, in collaboration with Lazada, the leading e-commerce platform. Real name One Common Mission, the store carries Malaysian designer brands such as Hill to Street, Rizman Ruzaini, Cassey Gan, Syomirizwa Gupta, Kit Woo and more.
KLFW is reaching out to a new generation in the local fashion landscape, harnessing the influence of social media in the digital age. As such, you can expect OCM to offer a lower price range for its catalog which includes ready-to-wear and accessories – even home decor.
The idea for OCM was to recreate the essence of a store that was once in Paris, known as Colette. Fashion, streetwear, and accessories all came together at Colette, but it was more than just a store in Paris, Colette was the quintessential decision maker of everything considered cool and chic.
“OCM brings the ideology of this amazing experience to Malaysia where we envision online fashion accessibility where all Malaysians – even in the most remote parts of Malaysia – are included in finding cool fashion pieces and affordable from lesser-known to more well-known Malaysian design brands und Labels. said Mr. Andrew Tan.
The digital store is launched under Lazada’s branded destination, LazMall. This support includes more than 18,000 brands and promises customers in Malaysia five times the return on purchases found to be inauthentic, in addition to a 15-day return policy.
Shopping virtually on OCM is a journey. The experience was broken down into categories, including essential wardrobe staples, DSCVR picks curated by an elite fashion team, lifestyle products, grooming and wellness, as well as an OCM Series 0000 section for pre-liked articles.
“We have imagined a multi-brand online store in which I would personally like to make my purchases. With so many years in fashion I have seen a lot of trends come and go but with OCM we encourage personal style development rather than trends! shared Mr. Kory Tung, Creative Director of OCM
Buy OCM on LazMall here.
(All images: KLFW)
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