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Update: March 28, 2022 8:16 p.m. STI
New Delhi [India], March 28 (ANI/NewsSee): Fashion brand, Estilos announces the launch of its e-shops in the world. With a promise to make fashion accessible to everyone, Estilos launches an internationally acclaimed premium fashion range with a traditional twist. Online shopping is a high street fashion commitment that offers a world of complete freedom to express yourself without judgement. Superior offerings inspire those who want to express themselves through the way they dress and the way they want to live.
The launch was chaired by Kshipra Shukla, President of the UP Institute of Textiles and Design. Speaking on the occasion, Bijoy Chauhan, Founder and CEO of Estilos, said, “It is an honor for us to have Smt. Kshipra honor the occasion. Her presence further validates her faith in our endeavor and encourages us to drive the agenda of ensuring premium fashion is accessible to all.”
Chauhan is an accomplished leader in the fashion world with a strong knowledge of fabrics. In his career spanning over two decades, he has diversified his experience in building international fashion brands with a statement. A passionate thought leader, he has built brands that are on the Fortune 50 list. His claim to fame has been ‘Ayurganic Clothing’, based on Ayurveda, which put India on the world map. He led the space and established the concept in the fashion industry.
In the current product offering, Estilos offers a diverse collection divided into 5 categories. is – Ayus, is the Ayurveda clothing line where, ayus is derived from Sanskrit which means life and healing. Estilos’ stunning black and white at est is the signature collection. is – Masterjee is the premium line of personalized clothing accessible to everyone. is – Denimite is the amazing collection of denim and is – A 100 mile offers a range of the best leather and biker leather jackets in offer with relevant accessories. Other collections that support the above five collections are the digital printed t-shirts of the est – Terrimeri collection and the est – day collection containing the latest scarves and accessories.
Ayurganic clothing is unique because the collection is made from products of an organic nature. During an extended 15-day process supervised by the Vaidyas, who are experienced Ayurvedic physicians, the fabric is treated with selected oils, herbs, plants, wood, roots and bark. The fabric is then impregnated, impregnated and dyed, which makes the fabric extremely soft which envelops, caresses and protects the skin in a very special way. This softness of the fabric promotes well-being and the feeling of being good with your own skin. The origin of this type of fabric dates back to the Vedic period and is currently only available in Kerala. The accessories used in this line of clothing are also organic in nature.
Estilos echoes Gianni Versace’s popular saying, “Don’t be into trends. Don’t let fashion own you, but you decide what you are, what you want to express by how you dress and how to live.” It offers high-end fashion that the public can choose from to make their own style statement.
This story is provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsView)
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