Asus Launches Online Store In India, Says Online Channel Key To Better Serve Consumers



Taiwanese PC maker Asus has unveiled its official online store in India, ending reliance on e-commerce platforms like Flipkart and Amazon to sell its products. The company is marketing its new online store with the #ShopwithASUS campaign. The online store will offer some of the best Asus laptops and smartphones to Indian customers. The company said the online store will be served by AYR Technologies, one of the major online vendors. The new online store will allow consumers to buy their favorite Asus products directly from the brand, without having to go to e-commerce platforms to search for Asus products. The new online store aims to enhance the consumer experience and all brand information is readily available, Asus said in a statement. The Asus online store will provide service in around 30,000 PIN code areas.

“The Asus online store will be the most convenient destination to shop from a range of leading Asus products in the ROG (Republic of Gamers) and consumer PC categories. It will showcase the brand’s wide range of gaming and consumer laptops as well as flagship smartphones – ROG Phone 5 and ROG Phone 3, to start. The launch of this online store will improve the online shopping journey for consumers with a complete digital experience, ”said Asus. Commenting on the announcement, the regional director of the company’s System Business Group in India said that an omnichannel presence is essential for your consumers and while our extensive offline network provides an innovative experience for users, our online expansion will respond to their convenient shopping needs. “The launch of the Asus online store is another step in this direction, reinforcing the brand’s commitment to empowering consumers with meaningful innovation, designed to elevate their overall digital journey. The ASUS online store will help improve the users’ digital journey by enabling them to meet their technological needs from the comfort of their home, ”he said.

The online store will offer features to make the shopping experience easier and smoother. Payment options will be routed through secure gateways and users will be able to pay using debit and credit cards, digital wallets, electronic payments, etc. The company also said it will maintain social distancing by tracking contactless delivery for all orders taken on the new Asus online store. Additionally, orders that would not require a customer signature at the time of delivery will be left at their door with prior notification, while verbal confirmation at a safe distance would suffice for those with signature requirements.

Asus has also provided a toll-free helpline number for customers to contact with any issues or help (18002664416). If that doesn’t work, users can also email a request to

The Asus online store will also offer value-added features to consumers. For example, business customers can save up to 18% on their purchases by claiming the GST input tax credit. Additionally, there are offers like warranty extension packs starting at Rs 99, premium branded accessories starting at Rs 499, and an easy exchange offer through Cashify.

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