“Agriota” electronic market platform launched to bridge the gap between Indian farmers and the UAE food industry – The New Indian Express



Through PTI

DUBAI: The United Arab Emirates has launched Agriota, a new technology-driven agricultural supply and e-commerce platform that will bridge the gap between millions of rural farmers in India and the country’s food industry. Gulf.

As part of the initiative, launched earlier this week by the Dubai Multi Commodities Center (DMCC) of the Dubai Free Zone and the Dubai government’s authority on the commodities trade and enterprise, millions of Indian farmers will have the opportunity to connect directly with the entire food industry in the UAE, including food processors, traders and wholesalers through the Agriota-E Marketplace platform.

The market allows farmers to bypass middlemen, optimize the supply chain and ensure traceability to create value for all stakeholders, officials said.

The online marketplace also offers end-to-end traceability and transparency through a last mile verification and extension infrastructure in a blockchain environment.

Additionally, the introduction of a proprietary banking system with a tiered escrow structure will ensure secure transactions of funds while using the platform, they said.

Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, said the platform takes this symbiotic relationship one step further, benefiting millions of farmers across India while simultaneously providing greater food security. in the United Arab Emirates.

The United Arab Emirates has put in place a comprehensive plan to ensure food security and promote agri-food trade facilitation, with the ultimate goal of positioning our country as a leading global hub for food security focused on innovation.

The launch of an innovative model like Agriota will bring the UAE closer to the top of the Global Food Security Index, ?? he said.

According to officials, such aggregation has the potential to empower local communities, deliver better quality farm-to-shelf produce, and extend the UAE’s long-term food security.

Initially, the platform will offer cereals, pulses, oil seeds, fruits, vegetables, spices and condiments.

The launch ceremony, which was also attended by Pavan Kapoor, Ambassador of India to the UAE, follows the virtual India-UAE buyers and sellers meeting titled ?? Forge a New Path in COVID-19 ?? organized on August 20.

In 2019, India exported more than $ 38 billion in processed agricultural and food products, with one of its largest markets being the Middle East.

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